Staff


Click on one of the people below to find out more information.

  • Joe McCassie
    General Manager
    1-508-276-0802


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  • Brian Roberts
    1-508-276-0806

    About Me:

        

    Background: While spending most of my life in the Millbury/Sutton area. I now reside in Sturbidge with my lovely wife Lydia and my two wonderful children, Gabriel and Anna. When not at work, with my family is where I like to be. I thoroughly enjoy sports, food, and outdoor activities. The occasional dead-lift session is not so bad either. Life is full of twist and turns and I am grateful for the path that has led me to Lux Auto Plus. Being able to lead this team has been a huge blessing and I look forward to our future together!   

    What I love the most about my jobGrowing up I always knew I was a people person. I always liked being a part of a team. Playing sports was an amazing part of my life due to that fact. Building off each other, learning and growing together. I've always believed that your only as good as the people you surround yourself with. That is why I am fired up to come to work everyday. This team is the best of the best. Each and everyday we get better, and stronger as a unit. With the same common goal, to not just sell vehicles.. but to build relationships!

     Fun Facts

    Favorite Hobbie: though not very good at it, I enjoy shooting my bow and arrow 


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  • Vinny Licio
    Business Manager
    1-508-276-0803

    About me:

    I was born and raised in the city of Goiania, Brazil. My family moved to the US in 1998 to Worcester, where I spent most of my early years up until high school. I currently reside in Rutland, MA with my beatiful wife and two dogs.

    I've always had a passion for cars and motorcycles and everything having to do with them. My family and friends always joke that I've never been able to keep anything stock. Selling cars and being around cars just felt like the natural thing to do. After spending a few years working in retail and banking, I was given the opportunity to enter the sales field and haven't looked back since! I love the car business and love what I do. I truly enjoy being able to help people and have fun while doing it. That's what sets us apart here at Lux. I'm thankful to be able to come to work every day and be a part of a team that makes a difference.

    Favorite Food: Brazilian BBQ

    Favorite Shows: Peaky Blinders, Game of Thrones, Sons of Anarchy

    Places I want to visit: Bora Bora, Italy, Spain


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  • Eric Poirier
    Internet Manager
    1-508-276-0814

    About Me:

        

    Backround: Growing up I was raised on a 300 acre Farm in Hampden County Massachusetts. As a kid I enjoyed Dirtbiking, Offroading, Hunting and most of all, art. I attended Tantasqua School district for 2 years until I unerolled and enrolled into an early college program in Gardner Ma, where I got my diploma and associates degree. I now reside in Worcester Ma and still enjoy doing all the same things now as I did as a kid.      

    What I love the most about my job: Cars has always been a major thing in life, from buying and modifying them , to showing them, photographing them and attending car shows all over North America and Canada. Being able to work around cars all day is a dream come true and being able to work online and doing web/graphic design is just another bonus. Combined my loves for cars and art, I couldn't have chosen a better dream job.   

     Fun Facts

    Favorite Hobbies: Hunting, photography, Harley's, Cars, Drawing   

    Favorite Movie: Lawless

    Favorite band: Guns up, Shipwreck A.d, Guwap 

    Nick Name: EP


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  • Kyle Pouliot
    Inventory Manager
    1-508-276-0812


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  • Dan Cronin
    Guest Relations
    1-508-276-0825


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  • Dan McNulty
    Guest Relations
    1-508-276-0805

    About me: 
     
    Born and raised in Massachusetts spending my spare time working on custom cars in high school I found it easy to get into the car business. I started out at a dealership down the street from my house when I was 17 working for free just to gain as much knowledge on the process as I could. Now that I have been in the business for a total of seven years I have found there is always more to learn but one thing remains the same and that is complete customer satisfaction. I take pride in making sure my clients have the absolute best car buying experience possible with as much fun that can be had ! Going above and beyond for all my clients has become second nature for me and I believe that is why I successfully have endless amounts of referrals and repeat business. Feel free to reach out to me anytime and experience the difference !

    ​Hobbies:

    Movies
    writing
    acting
    film making
    producing

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  • William Ford
    Guest Relations
    1-508-276-0815

    About Me:

        

    Backround: Nothing could have beat growing up in Worcester County as a kid.  Between sports, snowmobiling and snowboarding up in the White mountains or locally at Wachusett, my childhood had very few dull moments!  At 20 I decided to keep the fun going and hopped in my car to drive cross country in my move to Wine Country California.  I lived there all thru my 20's working in the service industry tending bar and living the California dream.  After my older sisters blessed me with a couple nieces and nephews it was time to hop back in my "CAH" and head home.  Before I knew it i saw the "entering worcester" sign and here I am, helping wonderful people get into beautiful vehicles!

    what i love the most about my job: Changing peoples opinions on the car sales process every day for the better.  Having my customer leave feeling well-versed and confident with their new purchase, most importantly with a huge smile gives me a true sense of accomplishment.

     Fun Facts

    Place I'd love to live: Bora Bora

    Favorite Movie: Boondock Saints

    Favorite band: Nahko and Medicine for the People 

    Nick Name: Model-T


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  • Bill Mish
    Guest Relations
    1-508-276-0804

    Background: Growing up I was always active in some type of sport. I played soccer, football, karate and baseball. I was also involved in gymnastics for 7 years. Baseball became my life, I played, collected cards and I visited Fenway park at least 5 times a year with my dad. I went to Nashoba Regional Highschool and was active in their banking and culinary arts programs. I graduated class of 98 and went on to attend Johnson and Wales University. For years I worked in a kitchen type environment as a cook. Almost 3 years ago I walked into Lux Auto plus to buy a car and was offered a life changing opportunity from the owner himself, joe. In August I'll have been here 3 years and it was indeed the best decision I've ever made. I can provide for my family, build relationships with people and help the people in need. I love helping people. There was a time in my life when I needed help, and that help transformed me into the man I am today! I am always available for my customers and I believe that plays a big part in my successes today!

     

    Favorite Animal: Dwarf Macaw

    Favorite Food: Chinese food

    My rock: My mom

    Nick Name: Commish


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  • Brad Ferris
    Guest Relations
    1-508-276-0827

    About Me:

    Backround: Originally from Worcester, my family and I moved to Southbridge area in the mid 1980's. I did go back to Worcester for high school at Holy Name until I graduated in 1999. After Holy Name, I decided to start my career path by heading down to Rhode Island to go to Johnson & Wales University majoring in Culinary Arts. What an exciting and demanding experience! I was able to live in Aspen, CO and Maui, HI all for the love of food! I did decide to move back to town and I plan to stay. Southern Worcester County definitely has its charm.  

    After 15 years in the culinary field, I decided to move into the sales industry because I felt I have the talent to help people and also have them have a little fun along the way. I now choose to work at LuxAuto for that exact reason. I've worked in other dealerships in the Boston area, but now being able to sell to my family and those in the local area is going to give me a satisfaction above no other.

    Favorite Activities: I am involved in both beach volleyball and 9-Ball pool leagues. I was actually able to get to be in a tournament in Las Vegas in 2017 for pool.
    Favorite Food: B.B.Q
    Favorite T.V Shows: Billions, The Walking Dead and Game of Thrones  

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At Lux Auto Plus we take this business seriously, and we remain committed to our customers after years of operation. We don't just want to sell you a great car, we want to provide peace of mind. We can also get you financed whether you have good credit, bad credit, or no credit at all. From our Auburn location, we serve all the surrounding areas including Worcester and Central MA. You can count on our friendly staff to give you great customer service every time, and we can't wait to get to work for you.
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